Victoire is the foremost boutique for curated Canadian fashion design. Since 2006, Victoire has been a leader in representing the very best of independent Canadian fashion while championing sustainable and ethical business practices. Victoire is a trailblazer in showcasing the talent of established and emerging Canadian designers.
For co-owners Katie, Regine and their beloved staff, customer service is like hosting a party. It’s always their pleasure to help you find exactly what you’re looking for, whether it’s a small birthday gift for a friend, a dress for the once-in-a-lifetime celebration of your dreams, or building an entire wardrobe that truly reflects your ethics, ideas and beauty. At Victoire, there are no fashion rules to follow other than joyously dressing for yourself. Victoire screams a loud “YES!” to bold colours, fun silhouettes, mixing patterns, and most of all, feeling lovely! Showcasing pieces that are not only ethically made and beautiful, but made to last for years to come, is how Victoire has grown its dedicated following.
Victoire takes the ethics of slow fashion to heart not only through what’s for sale, but through all aspects of running a small business, an approach that is anchored in community and collaboration. From the work of current and past employees, to webstore photographers and models, to artist installations and window displays, to caring and insightful customer feedback, Victoire wouldn’t have thrived in business without these committed and reciprocal relationships and friendships.
BFFs Katie Frappier and Regine Pauette, the pair met in high school and instantly bonded over their shared love of pop culture, politics and fashion. Putting their DIY ethics to use, the two organized Ladyfest Ottawa, a feminist music event, while they were in university. Realizing their combined energy, enthusiasm and commitment to ethical business principles made them perfect co-conspirators, the pair pooled their savings post-graduation and opened the store’s first location in 2006.
Katie and Regine particularly pride themselves on their long-term relationships with designers, many of whom such as Birds of North America, Eve Gravel, Valerie Dumaine, Odeyalo and Eliza Faulkner they have been growing alongside for many years with shared purpose. In addition, Victoire’s commitment to fostering new talent often provides emerging designers with their first opportunity to be showcased to a wide audience.
Since June 2020, Victoire has been committed to growing the representation of BIPOC-owned brands to 20% of the store, a target they have already met and look forward to exceeding in the years to come. Katie and Regine are especially dedicated to increasing the representation of Indigenous designers. Victoire strives to reflect the full spectrum of the design community of Canada.
Victoire: A wardrobe to reflect your ethics, your ideas and your beauty
Victoire acknowledges that their store and office is located on the traditional unceeded territory of the Algonquin Anishinaabe people now known as "Ottawa". We benefit from living and working as settlers on stolen land. We support the resilience and strength of Indigenous peoples efforts towards changing the political and social context of Canada.